[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″ custom_margin=”3px|||||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.9.4″ _module_preset=”default” custom_margin=”-37px|auto||auto||” custom_padding=”0px|||||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.9.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font=”Inter|600|||||||” text_text_color=”#000000″ text_font_size=”20px” text_orientation=”justified” custom_margin=”0px||60px||false|false” custom_padding=”|100px|0px|100px|false|true” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
The combination between technology and the custom tracking is of great help to the teams of admissions to overcome the main challenges for recruiting students. <\/strong><\/p>\n [\/et_pb_text][et_pb_image src=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@” alt=”alumni” title_text=”kit-digital” align=”center” _builder_version=”4.14.7″ _dynamic_attributes=”src” _module_preset=”default” width=”50%” module_alignment=”center” custom_margin=”||60px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”-8px|auto||auto||” custom_padding=”8px|||||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” text_font=”Inter|300|||||||” text_text_color=”#000000″ text_font_size=”18px” header_2_line_height=”1.2em” header_3_font=”Inter||||||||” header_3_line_height=”1.4em” text_orientation=”justified” custom_padding=”|100px||100px|false|true” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n Teams of college admissions, business school or higher education institutions are facing <\/span>major challenges to be able to capture students<\/b>.<\/span><\/p>\n This is because every time it is more difficult to recruit, attract and retain<\/strong> to the future students.<\/span><\/p>\n <\/b><\/p>\n The student ghost is the one who asks for information about the center through any of the available channels and after this interaction, it disappears. That is to say, he vanishes, like a ghost.<\/span><\/p>\n These students <\/span>have had an interest<\/b> in the center, but <\/span>have lost last<\/b> this <\/span>first interaction<\/b>.<\/span><\/p>\n There are a thousand reasons that explain this behavior can be due to economic circumstances, or relatives, for lack of follow-up of the student by the school, for the simple fact of having lost interest in what was requested, or by the content sent to them, that you have not covered your expectations.<\/span><\/p>\n Whatever the case may be, this future student does not follow the process<\/strong> and therefore, not just becoming a tuition center. <\/span><\/p>\n <\/p>\n The new generations and, therefore, prospective students are living in the age of immediacy.<\/span><\/p>\n And that is what they expect when they request or ask for more information in your school. And <\/span>if you do not get response <\/b>to your needs in a short term, they feel frustrated and disappointed.<\/b>\u00a0<\/span><\/p>\n <\/span>Of course, the immediate response 24\/7 is not an option to consider.<\/span><\/p>\n <\/span>The center should know <\/span>manage expectations <\/b>student e <\/span>indicate in each of the channels <\/span>response times<\/b> approximate to avoid this feeling of a lack of response on the part of the center.<\/span><\/p>\n To do this <\/span>equipped with certain tools<\/b> as an app that <\/span>to facilitate this agility on the part of the center can be of great utility to enhance the conversion and avoid the frustration of a student.<\/span><\/p>\n <\/p>\n They are students who have been very interested, with which you have maintained more of a contact (have passed from the stage ghost) and <\/span>you are one step away from becoming prealumnos<\/b>. But without knowing very well why, a day fades your interest and <\/span>get \u201clost\u201d <\/b>by the way in this final phase<\/b>. And this can be a problem for the center to the not be able to close registration with the expected numbers<\/strong>. And in case you have a waiting list, it is possible that these students have been chosen already by other options at this point in the process.\u00a0<\/span><\/p>\n These students are lost may exist, but without a doubt, the objective<\/strong> center it will be minimize<\/strong>. But above all, you cannot \u201close\u201d or for lack of accompaniment, or by a lack of clarity in the different stages of the process by the centre.\u00a0<\/span><\/p>\n <\/p>\n <\/p>\n As previously mentioned, <\/span>having the right tools <\/b>it is a differential factor.<\/b> And in the process of recruiting students, in a market increasingly segmented and with more competition, no doubt it is.<\/span><\/p>\n<\/b><\/h2>\n
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What are some of the most common challenges to attract students?<\/b><\/h2>\n
1. Students \u201cghost\u201d<\/b><\/h3>\n
2. The immediacy<\/b><\/h3>\n
3. Students \u201clost\u201d by the way<\/b><\/h3>\n
<\/span>That is to say:<\/span><\/p>\n\n
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What solutions can be applied to these challenges to attract students?<\/b><\/h2>\n
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How do I apply all this?<\/b><\/h2>\n