In a context where dropout rates are alarming and competition between institutions is growing, build a relationship of trust with the student from the first contact is more important than ever. It becomes a strategic necessity that has a direct impact on academic engagement, student retention and institutional reputation.
Does the relationship with the student begin before enrollment?
Many centers activate their communication with the student once he is enrolled. But the truth is that the relationship begins much earlier: with the first email, call or visit. That little initial gesture defines the whole academic career of the student. A humane and personalized approach in this first stage is key to generating a positive and lasting impression on the student.
Trust: the engine of academic engagement
When a student trusts his institution, he becomes more committed:
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- Participate more
- He tries harder
- It feels like part of a real ensemble
If you want to strengthen the academic engagement of your students, it is not enough to offer them content and well-organized schedules. you need really relate to you, creating spaces in which the student can express himself and feel heard.
Reducing abandonment starts with listening
Almost half of university dropouts occur in the first year. Most of the time it is not about academic difficulties, but because of a lack of sense of belonging, for not feeling accompanied. Proactive listening, accessible channels and immediate support make the difference and allow in the institution detect the signs of risk of abandonment and act in time.
Today's student, tomorrow's alumni
The trust generated with the student does not expire upon graduation: expands, it becomes the basis of a bond that is maintained and lasts over time.
A student who has had a positive experience can return to your institution to continue training and even recommend your center to other students (potential clients). He becomes an ambassador. Therefore, taking care of this relationship from the beginning is investing in the future of the educational community.
How UNIFIT can help you
At UNIFIT we believe that trust is not improvised: it is built with time, patience and the right tools. That's why we offer educational institutions one communication, engagement and dynamization platform which accompanies the student at all stages of his journey:
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- From the first contact as a lead
- During onboarding and academic life
- Y más allá, in their stage as alumni (which can last a lifetime)
Our objective is to help you transform the relationship with your educational community and strengthen it from the very first minute.
And you... Are you already generating that bond of trust from the first contact?
Write to us and we will help you make it a reality, step by step.
